What are the trends in convenience stores?
In France, the convenience store (CVS) has become a key player in the mass retail sector with an average of 375 million checkouts per year. The multiplication of concepts such as pedestrian drives or in-store catering spaces shows us that proximity is gradually becoming a major challenge in the sector.
To learn more about this growing phenomenon, Mobeye invites you to discover its infographic, gathering some figures from its field studies.
Study conducted in 300 points of sale, from November 15 to 26, 2019.
This is the number of convenience stores POS for all retailers combined.
Several trends are emerging in convenience stores in order to follow the evolution of consumption practices such as organic or bulk, but also to enrich the customer experience and encourage consumers to spend as much time as possible in stores, with the introduction of catering areas and snack areas.
More and more retailers are offering their customers a snacking area to attract new consumers but also to create a different in-store experience. Let's take a look at this snacking offer that has been developed in convenience stores.
Study conducted in 733 points of sale from June 13 to 28, 2019
How many stores have a snack area?
What products are available in snack areas?
The activity of the brands is constantly evolving. As a result, it is essential for all players in the retail sector, and especially brands, to follow these trends in order to offer an ever more adapted offer to consumers.
Do you want to monitor the proper execution of your products in store? Conduct a complete field study with Mobeye.