Seen in-store
Which displays were the most appreciated by shoppers in June 2019?
Clémence Thommen
Head of Marketing & Communication
8th July 2019
Let’s look at the most impressive displays seen-in-store in June 2019.
🏙️ Street-marketing
Summer is here and brands are taking advantage of the sunny weather to showcase their products outside the store, such as...
• Mamie Nova: on the forecourt of Saint Lazare’s station in Paris, the brand has offered original tastings through a Blind Taste, a Screen Printing workshop to create an arty tote bag and a Fruitomaton.
• L'Or Espresso: the brand has showcased its products through coffee tastings in front of a Monoprix store in Lyon.
Saint-Lazare, Paris (France)
Monoprix, Lyon 1st arrondissement (France)
🤖 In-store robots?
The brand Herta is welcoming Pepper, a small 4 feet tall humanoid robot. The goal is to create an animation to welcome and entertain shoppers of all ages during their shopping session.
🚚 The truck : a key POS display!
The truck is used by brands for all opportunities: game contests, product's showcases, refrigerated displays... This POS display remains a key animation which has always been an effective way to attract shoppers.
Brands:
• Chaussée aux Moines' cheese,
• Hellmann's mayonnaises & ketchups,
• Florette's salads,
• Nivea
• Aperol Spritz
Leclerc (France)
Carrefour, Madrid (Spain)
Leclerc, Marsannay-la-Côte (France)
Carrefour, Begles (France)
Leclerc, Levallois-Perret (France)
🚵🏻♂️ Tour de France
For the Tour de France, Vittel, Tropicana and Amora have displayed animations on the bicycle theme.
Leclerc, Saint-Gilles-Croix-de-Vie (France)
Auchan, Bordeaux-Lac (France)
Carrefour, Barentin (France)
⛵ Welcome on board!
Connétable, Lay’s and Captain Morgan have carved their places in shelves!
Intermarché, Flers (France)
Hipercor, Madrid (Spain)
Auchan, Saint-Sébastien-sur-Loire (France)
⛱️ Shop-in-shop
Ricard, Pringles & Nestlé Waters are creating summery shop-in-shop.
With the heatwave, it’s time for a break!
Auchan, Saint-Genis-Laval (France)
Leclerc, Vendome (France)
Intermarché, Cestas (France)
