NEW CONCEPT

Normal: the Danish retailer chain and its low prices arrived in France

Clémence Thommen

Clémence Thommen

Head of Marketing & Communication
28th August 2019

Normal, the Danish retailer chain and its low prices arrived in France on August 16th 2019.

Discover our community’s opinions and pictures.

Overall rating: 4,4/5

Main challenge… Choosing a product! It’s awesome. Just too much people at the check out.” Severine (50 years old).

Very nice store, colorful and pleasant!” Arthur (22 years old).

Guided tour of the first French store, located in the Passage du Havre (Paris).


Surface area: 300m2.

Beauty and hygiene products are most of the offer.


We can find famous FMCG but also foreign brands, less known.
NORMAL buys branded goods all over the EU, wherever prices are the lowest.

Defined customer journey

“Ask me, I don’t bite”
Original communication in the employee’s back.

Keep an eye on new store openings

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