NEW CONCEPT

The “4 Casino”: the supermarket of the future?

Clémence Thommen

Clémence Thommen

Head of Marketing & Communication
5th October 2018

The Casino Group launched a new concept near the Champs Elysées (Paris) this October 4th 2018: the “4 Casino”.

In this supermarket, it's possible to find daily consumer goods but also to order it on digital screens for a home delivery.

Regarding the payment, there are no checkouts anymore: just use your smartphone to scan your products and you will be charged on your way out.

Other distinguishing aspects:
- the “Bar à Croc
- the wine cellar with the high standing service
- the augmented reality showcases

Upstairs, shoppers can find a coworking space as well as a Cdiscount showroom.

Many other surprises are hidden in this store which gives us a foretaste of the retail’s future.

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