Insights What are the trends of the Aperitif pole in 2018?
Head of Insights 2O june 2018
At Mobeye, we conduct studies using real-time field-based information-gathering methodology. Over the course of our work together, many of you have expressed the desire to gain more insight on all the trends we see every day in stores.
In June, we decided to focus on a new theme – the Aperitif. With themes like the World Cup and the development of merchandising based around snack breaks, we felt this topic was central to 2018 thinking.
1. THE CLASSICS ARE STILL POPULAR
For this section, we asked consumers: "What categories do you expect to see in a store aperitif?" and we gave them multiple choice answers. I was surprised to see how aperitifs are still based on a few main categories including savoury pre-dinner biscuits, crisps and olives, etc.
What was even more surprising to us is that men and women had the same level of interest in alcohols (beers and aniseed-based aperitifs such as absinthe, pastis, ouzo, etc.).
2. FRESH APERITIF SECTION: WHAT ARE LOCAL SHOPPING'S MUST-HAVES?
We went to 500 shops in urban neighbourhoods. We considered a shop to have a "fresh aperitif section" when 3 different categories of aperitif appeared together. What are the brands that most often appear in this "section"? Commonly spreads by Blini, aperitif cheeses by Bel and Savencia and seafood products from the brand Coraya.
3. APERITIF: THE POWER OF IMPULSE PURCHASES
More than half of the men who go out looking for aperitifs from their local shops do not know what they intend to buy in advance!
Yesterday's shops were organised into categories. Today's shops tends to be organised around snack or food breaks with the expansion of the breakfast or snacking sections. Will the aperitif section, the last little food and drink break of the day, be finally adopted by all shops?
Ce site web utilise des cookies. Les cookies nous permettent de personnaliser le contenu et d'analyser notre trafic. réglagesAccepterRefuser
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Since 14th October 2021, Mobeye has joined the Dutch Roamler Group. We invite you to visit the Roamler website to find our solutions and latest content. If you have any questions, please contact us at email@example.com