Comment les points de vente GMS valorisent-ils le snacking ?
1 repas sur 5 en Europe est consommé hors domicile.
En France, les produits de snacking totalisent un chiffre d’affaires de 930 M€ et continue de croître en 2018 à +10%.
Toutefois, la GMS détient une petite part seulement du gâteau. Selon LSA, 75% des actes de snacking sont réalisés en dehors de ce circuit.
Alors se pose la question : comment les points de vente GMS valorisent-ils le snacking ? Peuvent-ils faire mieux ? Quelles attentes des consommateurs ? Quelle idées pour demain ?
Complétez les informations ci-après pour obtenir le livre blanc. C'est rapide !
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